top of page

FEATURED WORK

Resume v3_4x-100.jpg

HELPING COLOMBIANS BUY THEIR FIRST HOME

Only 1 in 5 of the Colombians who receive Comfama's first-time home buyer's subsidy successfully use it to buy a house. After two weeks of interviews with former applicants and internal stakeholders, we tested three paper prototypes that redefined the end-to-end service. Parts of those prototypes were implemented in the following years, enabling them to exceed their housing subsidy KPIs by 3x in 2023.

Asset 7.png

UNIFYING A VAST PRODUCT LANDSCAPE

While SAP's great strength is its end-to-end suite of solutions for every business need, there was no central place for customers to manage or monitor their entire portfolio. I drove the design and research of a global, cross-organizational effort that took workshop concepts to a beta launch of SAP for Me in six months.

iMac-2012-big.png
macboog-retina-big.png
turbovote-logo1.png

GETTING FIRST TIME VOTERS TO THE POLLS

Fewer than half of all eligible Millennials voted in the 2016 election; a full 14 points lower than the next closest generation. We partnered with TurboVote to understand the factors that lead to consistently low turnout by America's youth. Based on that research, we provided a holistic set of design recommendations that included an improved voter registration flow as well as expanded service offerings.

More than one million visitors were expected to attend the 50th Super Bowl City in downtown San Francisco. We were tasked with marrying the fan village's physical and digital experiences by creating 'player cards' to highlight fan performances and designing ‘fan wall’ leaderboard content for the 50’ outdoor display.

CREATING A MEMORABLE SUPER BOWL CITY EXPERIENCE

2017 UX AWARDS

HONORABLE MENTION

Asset 3_4x.png

ENGAGING HOCKEY FANS

THROUGH STATISTICS

Since 2004, the NHL Stats site was little more than a collection of Excel tables. We were brought in to reimagine how hockey statistics could be used to drive interest for new and existing fans. An overhaul of the site's structure, content, and experience led to increases of 25% in number of site visits and 45% in engagement time.