it's not that people need to be more tech-savvy
HELPING COLOMBIANS BUY THEIR FIRST HOME
Only 1 in 5 of the Colombians who receive Comfama's first-time home buyer's subsidy successfully used it to buy a house. After two weeks of interviews with former applicants and internal stakeholders, we tested three paper prototypes that redefined the end-to-end service. The unanimous winner from those tests is currently being developed as a proof of concept.
GETTING FIRST TIME VOTERS TO THE POLLS
Fewer than half of all eligible Millennials voted in the 2016 election; a full 14 points lower than the next closest generation. We partnered with TurboVote to understand the factors that lead to consistently low turnout by America's youth. Based on that research, we provided a holistic set of design recommendations that included an improved voter registration flow as well as expanded service offerings.
UNIFYING A VAST PRODUCT LANDSCAPE
While SAP's great strength is its end-to-end suite of solutions for every business need, there was no central place for customers to manage or monitor their entire portfolio. I drove the design and research of a global, cross-organizational effort that took workshop concepts to a beta launch of SAP for Me in six months.
REPOSITIONING IN THE 'GET OUT THE VOTE'LANDSCAPE
After its Overseas Vote initiative created a 10x increase in its use between the 2014 and 2018 midterms, US Vote wanted to expand their impact to to other low-turnout groups. Through a two-day workshop leveraging existing research and experts from the Center for Civic Design, we created a future-vision ecosystem map that reimagined the role US Vote can play in the ‘bring out the vote’ landscape, and created a roadmap with the step, stretch, and leap goals to get them there.
STREAMLINING THE CITIZEN PAYMENT PROCESS
When the City of Chicago partnered with a new, online payment platform, they recognized the opportunity to reimagine the city site with integrated transactions. Through a single-day workshop I demonstrated how service blueprints can be used as a scalable, human-centered approach for designing future citizen experiences, identified the high impact transactions to start with, and prioritized the next steps that would enable their vision.
More than one million visitors were expected to attend the 50th Super Bowl City in downtown San Francisco. We were tasked with marrying the fan village's physical and digital experiences by creating 'player cards' to highlight fan performances and designing ‘fan wall’ leaderboard content for the 50’ outdoor display.
CREATING A MEMORABLE SUPER BOWL CITY EXPERIENCE
2017 UX AWARDS
ENGAGING HOCKEY FANS
Since 2004, the NHL Stats site was little more than a collection of Excel tables. We were brought in to reimagine how hockey statistics could be used to drive interest for new and existing fans. An overhaul of the site's structure, content, and experience led to increases of 25% in number of site visits and 45% in engagement time.