Currently
Leading the Service Design team at the City & County of San Francisco. Creating more effective, accessible, and equitable digital services for San Franciscans.
Previously
Senior UX Designer at SAP. Led the design for zero to one products and helped customers reimagine their businesses in the changing technology landscape.
Saving San Francisco's small businesses
It took months and thousands of dollars to open a small business in San Francisco. When the pandemic made the problem worse, voters passed legislation requiring the city to issue small business permits in fewer than 30 days. With only a six week runway, I led a cross-departmental team through the research and development of a new city service that would reduce the median time to issuance from months to 13 days.
Unifying a vast product landscape
While SAP's great strength is its end-to-end suite of solutions for every business need, there was no central place for customers to manage or monitor their entire portfolio. I drove the design and research of a global, cross-organizational effort that took workshop concepts to a beta launch in six months.
Helping Colombians buy their first home
Only 1 in 5 of the Colombians who receive Comfama's first-time home buyer's subsidy successfully use it to buy a house. After two weeks of interviews with former applicants and internal stakeholders, we tested three paper prototypes that redefined the end-to-end service. Parts of those prototypes were implemented in the following years, enabling them to exceed their housing subsidy KPIs by 3x in 2023.
Getting first time voters to the polls
Fewer than half of all eligible Millennials voted in the 2016 election; a full 14 points lower than the next closest generation. We partnered with TurboVote to understand the factors that lead to consistently low turnout by America's youth. Based on that research, we provided a holistic set of design recommendations that included an improved voter registration flow as well as expanded service offerings.
More than one million visitors were expected to attend the 50th Super Bowl City in downtown San Francisco. We were tasked with marrying the fan village's physical and digital experiences by creating 'player cards' to highlight fan performances and designing ‘fan wall’ leaderboard content for the 50’ outdoor display.
Creating a memorable Super Bowl experience
2017 UX AWARDS
HONORABLE MENTION
